Even though we opened Zuula to use by the general public over a month ago, we didn’t make much of an effort to publicize our launch until last week. At that point, we had finished adding some additional server capacity, and we’d also implemented some new features and technical fixes we wanted to have complete.

So, at that point, we decided to “push the ‘ON’ button.” We sent out our launch press release over the newswires. We reached out to some media outlets to make them aware of Zuula. And we generally started marketing Zuula much more actively than we had since the beginning of November.

The results have been gratifying. (Read on …)