Okay, we admit it. There are some other search services out there that are similar to Zuula. We weren’t the first to come up with the idea of offering search results from a number of different search engines, all at one website.

One key way that Zuula is different, however, from other “multi-engine” or “metasearch” websites is the way Zuula handles advertising.

When Zuula displays the results of a search, it clearly differentiates between paid advertising and actual search engine results. Paid advertising is either at the top, bottom, or off to the side of the actual search engine results.

In addition, Zuula shades the advertising on the top and bottom of the page, to help distinguish it from the actual search results, and there’s a dividing line between the actual search results and any advertising on the right of the page.

(Read on …)

One of Zuula’s features that’s just about impossible to miss is its ability to save a user’s search history. This functionality is turned on for every user the first time that they come to Zuula. It’s the feature that creates the list of “Recent Searches” that you see to the left of your search results (click on the thumbnail below to see an example of a Recent Searches list).

One use of the history feature is, of course, to keep track of the searches you’ve carried out. If you’ve ever carried out an involved search, using lots of keywords, then you know how easy it is to forget what searches you’ve carried out. The history feature helps you avoid that problem.

An arguably even more important use of the history feature is to re-do searches you’ve already done. To re-do a search listed in your Recent Searches list, just click on it, and Zuula will do the search again. (Read on …)

All of us here at Zuula are firm believers, of course, that Zuula is a very useful and powerful Internet search tool.

Many of you, on the other hand, may be less convinced.

Perhaps you’ve tried new search engines in the past and been disappointed by the quality or breadth of the search results. Or perhaps you’ve just learned to doubt the typically overblown claims of new Internet services.

We understand … and that’s why we’ve decided to include some postings in this blog that answer the question: “Why use Zuula?”

In this posting, I want to discuss what we feel is the main reason most Internet users will want to make Zuula their preferred search site: It’s the fact that Zuula let’s you use your favorite search service for most of your searching, but also gives you quick access to the power of multiple other search engines — right at your fingertips — when you need them.

(Read on …)

We’ve launched. We did the last tweaks to Zuula yesterday afternoon, put up the press release announcing the launch, and then declared Zuula officially open for public use.

We’re very happy, of course, to have reached this milestone. We celebrated a bit yesterday at our offices here in Princeton, and there are a lot of smiles and laughter at the office this morning.

There’s good cause for celebration. Zuula has evolved into a very powerful and very useful search tool. Developing that kind of tool has taken a lot of hard work, so the sense of accomplishment among those on the Zuula development team is well deserved. We all should extend our congratulations to them. (Read on …)