Accoona Searches for a New Strategy

Although it never reached the search engine “major leagues”, Accoona was a serious minor-league player for several years. The service was launched almost four years ago at a major PR event attended by former president Bill Clinton, who reportedly carried out the first public search on the service. Investments totaling as much as $100 million apparently were made to ensure that the service was backed by the best technology (and, of course, marketing). And, if memory serves, the site even managed to garner a decent — if not earth shattering – amount of traffic in its first year or two.

Accoona LogoAt some point, though, Accoona’s fortunes took a wrong turn. The quality of its search results didn’t meet expectations. There were accusations of inappropriate marketing tactics on behalf of the search engine and inappropriate sales techniques by affiliated websites. All of this — and more — ended up in a New York Times article last August that was far from flattering.

It wasn’t much of a surprise, then, when the Accoona announced late last year that it was halting its plans for an IPO.

It also wasn’t a surprise to most search industry veterans when word started leaking out over the past few months that Accoona was downsizing and considering alternative strategies for its business. Here at Zuula, we followed this news closely, since Accoona has been one of our web search tabs since not long after we launched our site.

Today, Accoona quietly unveiled its new strategy, and web search apparently is not part of that strategy. Instead, the new focus is on business search and news search.

As a result, we’ll be removing the Accoona web search tab at Zuula in the next day or two. At the same time, we’ll take a closer look at Accoona news search results to see if it makes sense to include an Accoona tab among the other news search options at Zuula. (Please feel free to share your ideas on that possibility in the comments below.)

As I’ve written before, it’s never a pleasant for us when we have to announce the removal of a search tab at Zuula. Still, Zuula continues to offer its users a rich variety of search options, including ten different sources for both web search and image search, and nine different sources for both video search and blog search.

Filed under: Accoona,news search,Web search,Zuula
Filed by Boris at 3:29 pm on Thursday, June 19, 2008    


Pingback by Alt Search Engines » Blog Archive » Accoona Searches for a New Strategy

June 19, 2008 @ 16:48

Unfortunately, it looks like Accoona — one of the first alternative search engines — is shutting down its web search service. The folks over at Zuula have written up the the news in detail in a posting at the Zuula blog [...]

Pingback by via Newsvine.In » Accoona, Once Pretender to Search Throne… Now Niche B2B Service

June 20, 2008 @ 3:20

According to the Zuula blog, former search king pretender Accoona has finally given up on becoming a major search player. [...]

Comment by Anonymous

June 20, 2008 @ 10:22

Accoona is the biggest fly-by-night and dirtiest company I’ve ever seen. The entire business is built off of a select few that will bilk investors of their money until they can draw their last payday. The rest get suckered. Twing is a joke of an index. “Gay bear” keywords on the homepage let us all know the direction of this trainwreck. Somebody get me a plunger!

Comment by OTD

June 24, 2008 @ 17:09

It’s the exact same broken search engine it always was, just with a new look — a look designed by someone who was let go last month.

They’re probably doing this “quietly” because Val Zammit doesn’t know enough about this product either (per his comment on Twing) to comment on it.

Comment by Rasmus Refer

November 1, 2008 @ 5:01

Accoona Domains and Search Facilities is acquired by Masterseek B2B Search Engine on October 30th, 2008

Comment by Masterseek business search

November 1, 2008 @ 5:03

With an online database of 50 million companies – including their basic information, news releases and product range, Masterseek is the intelligent Internet tool to find business partners globally or locally within a few seconds. Masterseek is a virtual showroom to search out business information about others and to guide and update the information available on your own company

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