Even though we opened Zuula to use by the general public over a month ago, we didn’t make much of an effort to publicize our launch until last week. At that point, we had finished adding some additional server capacity, and we’d also implemented some new features and technical fixes we wanted to have complete.

So, at that point, we decided to “push the ‘ON’ button.” We sent out our launch press release over the newswires. We reached out to some media outlets to make them aware of Zuula. And we generally started marketing Zuula much more actively than we had since the beginning of November.

The results have been gratifying.

No, Zuula hasn’t been featured (yet!) on the front page of CNET or the PC Magazine website. And, no, the Wall Street Journal hasn’t (yet!) published an extensive review of our service.

But Zuula has been mentioned in a wide range of other places. Library and Information Science News posted a short notice about us, which led, in turn, to related articles at a Japanese website and a French website. Several blogs mentioned the Zuula launch, including David Badertscher’s blog over at the New York Supreme Court Criminal Term Library. And a number of people have bookmarked Zuula at del.icio.us.

These and other results of our efforts to “get out the word” about Zuula have led to a significant increase in the number of people using the service. More than 10 times as many people are visiting Zuula each day than was the case just a week ago, and the number of visitors continues to climb.

So, to all of you who are new to Zuula, we’d like to say “welcome!”. We hope you’ll like what you see as you try Zuula out. We think you’ll find Zuula to be a better way to search the Internet, and we look forward to your feedback about the service.